Ultimately, there is no wrong answer when it comes to how to display leaflets and brochures. This provides the opportunity for staff to emphasise to the customers any benefits or special information included in the leaflet. One fairly reliable method is to display them at your checkout counter for staff members to hand out during transactions. On the other hand, the best way to grab attention and get customers to pick up flyers on impulse might be to have floor standing units placed in key areas. Some businesses have lots of wall space by waiting areas, and so a wall mounted unit might be the best choice. This way, your customer or visitors will be drawn in by the attractive graphics in your polished poster holder, and be encouraged to take a leaflet away.Ī bigger version of this is the leaflet holder for A Boards, which simply slots onto the top of your large pavement signs.ĭo brochures work for your business? If you don't currently have a high level of uptake for your brochure or leaflet marketing, try experimenting with your magazine and leaflet displays to see which method is most effective. To make your leaflet display even more attractive, you could use an acrylic poster holder with an integrated leaflet holder pocket. How to display leaflets: 6 of the best leaflet display methods Additionally, studies suggest that an engaging leaflet design will improve their effectiveness. Leaflets have been demonstrated to be even more effective than digital media when used for 'intervention advertising', such as to promote health screenings at clinics or healthy food choices in supermarkets, proven by countless studies into health interventions. Your literature can keep reminding them (until they throw it away of course).īrochure displays work to spread your message, as it allows people to easily pass them on to family and friends who might be interested.
Taking leaflets home acts as a reminder to your customers or patients, even if they forget. 'Flyers are a crucial retail promotion tool because they influence shoppers both at home and in store' - Ziliani and Leva (2015) More advantages of leaflets Use your leaflets and brochures to give readers direct links to your website, social media or helpline, and a reminder of your physical address, if you have one. Marketing expert Jennifer Rowley also explains that leaflet marketing draws customers to online services after they have left the point of sale. Brochures, flyers and leaflets give you the opportunity to provide extra information and marketing content, and leaflet displays are shown to be effective at increasing awareness of a brand, product or issue.
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